| 本刊物正式獲得美國PennWell授權出版Portable Design華文版。
另外有可攜式電子產品設計 “大中華版”，備有繁體字“台灣版”與簡體字“中國版”，是針對大中華地區(中國大陸及香港)
的技術性雜誌。
媒體介紹／ Media Information
可攜式電子產品設計市場包含一系列的消費性電子產品與企業間的電子商務產品。任何由電池供應電源或具電池次系統的微型控制器、微型處理器或數位訊號處理式的產品，都屬於此市場。
The portable design market includes an array of consumer and
b-to-b products. Any microcontroller-, microprocessor-, or
DSP-based product that is powered by batteries or a battery
subsystem falls within this market.
於此競爭性環境，產品進入市場的速度為關鍵。設計與研發團隊使用同步工程以達成快速的產品研發，包括數位設計工程師、試驗與相容測試工程師、類比與射頻設計工程師、軟體工程師、程式撰寫工程師、產品與產品市場經理、機械與構裝工程師。
In this extremely competitive environment, where speed to
market is critical, design and development teams use concurrent
engineering to achieve rapid product development. These teams
include digital designers, test and compliance engineers,
analog and RF design engineers, software designers, and programmers,
product and product marketing managers, mechanical and packaging
engineers.
上述專業人員，為可攜式電子產品設計的組成要素。
These are the people Protable Design reaches.
These are our constituents.
特點介紹／ Advantages
可攜式電子產品設計市場有其獨特性，幾個因素使其有所區隔：
*數量：可攜式電子產品設計代表單位銷售與零組件銷售的最大市場。
*成長：可攜式電子產品設計為電子產品市場成長最迅速的部分。
*市場驅動力：市場與使用者的需求推動可攜式電子產品設計工程師。製造廠必須保持最新電子組件和產品的領先地位，滿足市場在短期間即需提供新特色產品的需求。
*短暫的生命週期：短暫的產品生命週期代表縮短的產品設計生命週期。
*整體設計：高度整體化的設計需要系統設計方案，將設計、完整測試、製造與構裝等所有的工程學科合併。
The portable design market is unique. Several factors
set it apart：
l Volume: Portable design represents the largest market in
unit and part sales.
l Growth: Portable designs are the fastest growing segments
in the electronics market.
l Market Driven: The market and end-user demand drives portable
designers. Manufacturers must stay on top of the latest components
and products to meet the market demands for new features within
short windows of opportunity.
l Short Life Cycles: Short product life cycles mean short
design life cycles.
l Integrated Design: Highly integrated design requires a “systems”
design approach that brings together every engineering discipline
from design, through testing, manufacturing, and packaging.
發行介紹／ Circulation Introduction 每期發行量： 10,000 copies
◎ Non-paid qualified: 8,000 copies
◎ Subscription：2,000 copies
專業展會增量發行 500-1,000 copies extra distributed among professional
exhibitions.
讀者分析—產業別／ Readership by Product
˙20.7%: 個人數位助理、個人排程系統、計算機、掌上型電腦、筆記型電腦、膝上型電腦、個人電腦與工作站／PDAs,
personal organizers, calculators, palmtops, notebooks, laptops,
PCs, and workstations
˙18.5%: 行動電話、手提電話、傳呼機、通訊機、其他射頻以及微波產品／ Cellular phones, portable
phones, pagers, communicators, other RF, and microwave products
˙17.3%: 消費性電子產品：影音、電玩、資訊與網路應用／ Consumer electronics: audio,
video, games, information/ internet appliances
˙14.2%: 電腦印表機、數據機、傳真機、PCMCIA卡與附件／ Computer printers, modems,
faxes, PCMCIA cards, and accessories
˙10.4%: 組件與次系統：半導體、積體電路、特定用途積體電路、電路板與混成體／ Components and subsystems:
semiconductors, ICs, ASICs, boards, and hybrids
˙6.3%: 軟體開發／ Software development
˙4.2%: 導航、導引、全球定位系統、航空電子、航海與軍事／ Navigation, guidance, GPS,
avionics, marine, and military
˙3.8%: 汽車零件、附加件、工程修護與諮詢／Automotive accessories, add ons, engineering
services, and consultants
˙2.7%: 醫療設備／Medical equipment
˙1.9%: 測試儀具與資料擷取設備、工業控制／test instrumentation and data acquisition
equipment, and industrial controls
讀者分析—職業別／ Readership by Job Title
˙56.6%: 設計及研發主管／ Design & Development Engineering Head
˙16.3%: 部門決策主管／ Section Chief
˙9.7%: 公司經營人／ President and Corporate Executive
˙9%: 品管、評估、測試工程主管／ QC、Evaluation、Testing Engineering Head
˙4.1%: 業務、行銷、企劃主管／ Marketing and Sales Manager
˙2.3%: 採購主管／ Purchasing and Procurement Manager
˙1.6%: 諮詢、顧問人員／ Consultants
˙0.4%: 其他／ Others
編輯行事曆／ Editorial Calendar
編輯行事曆為年度計畫，反應了我們從讀者群、整體業界以及許多市場觀察家所獲得的訊息。我們付出努力，提供和業界動態相關的編輯行事曆，所以對讀者非常具有價值。近年來，讀者也相當看重雜誌的編輯規劃，代表著讀者仔細的閱讀此雜誌。顯示著，讀者會看到您所刊登的廣告，在可攜式電子產品設計刊登廣告是與最佳團隊合作且獲得最大回饋。
The Editorial calendar is the yearly battle plan. It reflects
what we hear from our readers, from the industry as a whole,
and various market watchers. We work hard to deliver an editorial
calendar that is relevant to industry dynamics and, therefore,
of value to our constituents. And our readers do value our
editorial choices, year in and year out. This means they read
us. It means that they will see your advertising. It means
that advertising in Portable Design is good value with good
team.
廣告價格／ Advertising Rates 3x 5% Off 6x 10% Off 12x 15% Off
1/2 封面 1/2 Front Cover Page NTD$120,000 USD$4,000
封面裡 Inside Front Cover (Cover 2) NTD$80,000 USD$2,800
封底裡 Inside Back Cover (Cover 3) NTD$ 65,000 USD$2,250
封底 Back Cover (Cover 4) NTD$70,000 USD$2,500
第一頁 Page 1 NTD$70,000 USD$2,500
前段頁 Page 2 – Page 9 NTD$ 65,000 USD$2,250
4C NTD USD B/W NTD USD
前段全頁 $55,000 $2,000 $40,000 $1,500
Full Page of former section
後段全頁 $33,000 $1,200 $28,800 $1,050
2/3頁 2/3 Page $45,000 $1,700 $34,000 $1,300
半頁島型 1/2 Island $35,000 $1,350 $28,000 $1,000
1/2頁 1/2 Page $28,000 $1,200 $20,000 $ 735
1/3頁 1/3 Page $20,000 $ 880 $15,000 $455
1/4頁 1/4 Page $18,000 $ 550 $12,500 $380
技術編輯企劃 Advertorial (彩色／4 Color)
頁數／Number of Page 價格／Price (Including Color Rates & Translation
Charge)
Total
4 Pages NTD 180,000 USD 6,000
3 Pages NTD 150,000 USD 5,000
2 Pages NTD 100,000 USD 3,000
Per Page
5-10 Pages NTD 40,000 USD 1,500
10-20 Pages NTD 35,000 USD 1,350
20 Pages Up NTD 30,000 USD 1,100
Translation Charge: US$100 per page
Film Charge (4C): US$100 per page
Translation + Film Charge (4C): US$200 per page
廣告規格／ Mechanical Specifications
(W) x (H)
跨頁 Two Page Spread 有效面積 381mm x 254mm / 15” x 10”
裁切尺寸 406mm x 273mm / 16” x 10.75”
出血尺寸 419mm x 279mm / 16.25” x 11”
全頁 Full Page 有效面積 178mm x 254mm / 7” x 10”
裁切尺寸 203mm x 273mm / 8” x 10.75”
出血尺寸 210mm x 279mm / 8.25” x 11”
2/3 頁(直) 2/3 Page Vertical 114mm x 248mm / 4.5” x 9.75”
半頁島型 1/2 Page Island 114mm x 187mm / 4.5” x 7.375”
半頁橫型 1/2 Page Horizontal 178mm x 124mm / 7” x 4.875”
半頁直型 1/2 Page Vertical 86mm x 248mm / 3.375” x 9.75
1 / 3橫型 1/3 Page Horizontal 178mm x 84mm / 7” x 3.31”
1 / 3直型 1/3 Page Vertical 57mm x 248mm / 2.25” x 9.75”
1 / 4頁 1/4 Page 86mm x 124mm / 3.375” x 4.875”
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